Podcast
Social Media Strategy
To maximise audience engagement in the lead-up to the podcast launch, the social media strategy is divided into three key phases: the build-up phase (Days 1–7), the final push (Days 8–13), and the launch and post-launch phase (Day 14 onwards). Each phase is designed to gradually increase awareness, build anticipation, and encourage audience interaction, ultimately driving traffic towards the podcast release.
Analysis of How Podcasts Help a Website
Creating a podcast alongside a website and blog is an effective way to increase audience engagement and improve the overall content experience (English, Burgess and Jones, 2022). In a sport business context, a podcast allows information to be delivered in a more engaging and accessible way compared to written blog posts alone (Adler, 2023). Many people prefer audio content as it can be consumed on the go, which makes it more convenient and increases the chances of regular engagement(Oslawski-Lopez and Kordsmeier, 2025).
Another key benefit of introducing a podcast onto a website is it helps build a stronger connection with the auidence (Chen and Keng, 2023). Hearing a voice discussing topics can feel more personal and conversational than reading text, which encourages listeners to return regularly (Harrison et al., 2023). This is important or a blog aiming to grow its audience, as building a loyal following can lead to more consistent interaction on a website.
Podcasts also allow for more detailed discussion topics that may be briefly covered in blogs (Aston, 2025). For example, areas such as sponsorship deals, athlete branding and media rights can be explored in greater depth through discussion, making the content more informative and valuable. This ads variety to the website and helps keep the audience interested.
In addition combining a podcast with a blog and a website supports a more effective digital strategy. Content can be shared across multiple platforms, with the blog promoting podcast episodes and the podcast directing listens back to the website. This creates a cycle of engagement that can increase visibility and reach a wider audience (Mocanu and Szakal, 2024) . Overall adding a podcast helps strengthen the blog by making content more engaging, accessible and diverse.
References
Adler, S. (2023). Analysing podcast intimacy: Four parameters. Convergence, 31(4).
Aston, T. (2025). Evaluation blogs, podcasts and webinars in the first half of 2025: Roundup review IV. Evaluation, 31(4).
Chen, Y.-H. and Keng, C.-J. (2023). Understanding audience willingness to keep subscriptions in digital podcast: A dual identification perspective. Journal of Marketing Communications, 30(8), pp.1–22.
English, P., Burgess, J. and Jones, C. (2022). The Final Word on sports podcasts: audience perceptions of media engagement and news consumption. Media International Australia, 187(1).
Harrison, J., Archer-Boyd, A.W., Francombe, J., Pike, C. and Murphy, D.T. (2023). The relationship between environmental context and attentional engagement in podcast listening experiences. Frontiers in Psychology, 13.
Mocanu, A. and Szakal, A.C. (2024). Digital Marketing Strategies: A Comprehensive Literature Review. Digital Marketing Strategies: A Comprehensive Literature Review, 16(65), pp.37–44.
Oslawski-Lopez, J. and Kordsmeier, G.T. (2025). Examining Engagement, Note-Taking, and Multitasking in Podcast-Based Learning. Teaching Sociology, 53(3), pp.191–208.
Podcast Logo
I created a logo for the podcast to establish a clear and professional brand identity, making it easily recognisable to my target audience. The use of a consistent visual identity helped strengthen the overall platform and ensures the podcast aligned with the existing website. The red, black, and white colour scheme was chosen to match the website branding, creating a cohesive and unified look across all the content.